Lead generation & conversion focussed
Marketing Automation
Yada Every page on your website should have a primary Yada objective, we ensure that your website is planned Yada and built to ensure optimal results every step of the way.
We devise marketing automation strategies that complement your existing sales processes.
What is marketing automation and how does it generate revenue for your business?
Marketing automation is a broad term and encompasses various aspects of marketing, it includes lead generation, lead management, email, CRM, lead nurturing, lead management, contact scoring, appointment setting, and sales pipeline enhancement.
We prefer to look at marketing automation as a combination of formulas and strategies all with the end goal of bringing in leads and making sales. The combination of the formulas and strategies are known as marketing automation workflows, each workflow is adapted to the requirements dictated by your customer journeys and shaped to maximise your conversion rates which increase your sales pipeline, and deliver new sales.
Each strategic formula can be considered as a mini business or perpetual online asset, once you get it to be profitable it becomes a reliable cash machine that makes a profit. The more little cash machines you can build for your business, the more money your business will make.
- Initial setup of any marketing automations
- Buyer Persona Creation
- Funnel design & creation
- Landing page creation
- Lead scoring
- Lead nurturing
- Quick win campaigns
- Lead generation workflows & strategies
- Opt-in strategies & lead magnet creation
- CRM setup & integration
- Marketing leads to sales leads hand-offs
- Automation rules
- Automated workflow set-ups
- Forms & proposals
- Data cleanup & Importing
- Pipeline & list segmentation
- A/B testing
- Analytics & KPI dashboards
- Website integration & UTM tracking
- Third-party application integrations
- Custom notifications
Does your website produce revenue? fill your sales pipeline? bring in new leads daily? have marketing automation? make compelling offers?
Take your first step towards owning a website that produces new leads every day.
Book a free strategy session with us today. We guarantee your results.
Activate a customer centric strategy
When you create a website that focuses on your customer's journey towards becoming a new client, you can ensure that you make new sales and engage with new prospects every day.
Ensure your website has pages for each stage of the customer journey, awareness (I have a problem, how do I solve it?), consideration (I found the solution, who should I buy from?) and decision making (I have found the company I want to buy from and will now proceed with the purchasing process).
It always helps to explain a before and after comparison. What is their life like before your product and what is their life like after your product.
Super fast & mobile ready is crucial
Around 60 to 70 percent of all websites we monitor get their traffic and leads from mobile devices.
Your site needs to be designed to provide the most important information first and fast. Easy navigation and a great user experience with easy to complete lead forms and other conversion elements make all the difference between success and failure.
Build excitement by making great offers and delivering supreme value.
Getting new visitors to your website is a real challenge and it cost money. Once the prospect is on your website you do not want to lose them without first getting some form of engagement with your company or products.
This is where making great offers will win the day. Provide real value far better than they would ever expect and you may have anew customer for life, a customer that will promote you by word of mouth and become an ambassador for your brand.
Work with us and 10X your investment or you get your money back.
We guarantee your results. When we decide to work with a new client, we want to be completely sure we can help them make 10 times the money back that they spend on their website and marketing. Once we are satisfied that we can do that for you and you are happy to engage our services, we will commence with your new powerful website design and online marketing system.
Split Testing
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Client results
Brands & Companies we have worked with.
We have worked with many South African and international companies to improve their website lead generation and marketing automation.
Learn more
Frequently Asked Questions
We believe that our clients should make at least 10X the money they spend on their Digital Marketing back within 12 months. If you do not achieve that result, we will refund you in proportion to your revenues earned.
For us it is not so much about the industry our clients are in but rather the market that they sell to. Digital Marketing requires that products have decent mark-ups and lean toward being high priced, items should ideally be worth more than R1000 in total revenue produced. In addition there needs to at least be and ongoing natural demand for the product.
Our core skills are profitable website design, marketing automation, landing pages and sales funnels. We are also highly proficient in the advertising platforms that support the deployments, including Google Ads, FaceBook Ads, Instagram, LinkedIn and others.
On average top-end websites take 1 to 2 months to build. However in some instances we will start with a launchpad website that can start driving sales and leads much sooner.
We are available for personal meetings where possible but prefer to work remote and electronically. Zoom calls, emails, WhatsApp messages, Slack and online idea sharing and commenting applications are our preferred methodology.
We do both, it depends on the clients needs.
SKYFIELD Marketing was started in 2019 when the CEO, Leon Swartz amalgamated his digital marketing agency FRONTPAGE Media, with SKYFIELD Marketing. Leon Swartz has been a digital marketing professional since 2008. Most of his previous clients are now clients of SKYFIELD Marketing.
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